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TEDxMidAtlantic 2010 - Saras Sarasvathy

Associate Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in Darden's MBA program. A leading scholar on the cognitive basis for high-performance entrepreneurship, her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award.

Entrepreneurship Effectuation