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18 | Buyers

When people make decisions about which goods and services to buy, they exhibit a predictable pattern of behavior concerning how much they are willing to buy over a given period of time.

The Demand Curve Shifts

How do increases or decreases in demand affect the demand curve? An increase in demand means an increase in the quantity demanded at every price.

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The Demand Curve Shifts

How do increases or decreases in demand affect the demand curve? An increase in demand means an increase in the quantity demanded at every price.

The Demand Curve Shifts

Complement Demand Demand Schedule Inferior Good Normal Good

A Deeper Look at the Demand Curve

This video looks at both the horizontal and vertical methods for reading the demand curve, how demand curves shift, and consumer surplus.

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A Deeper Look at the Demand Curve

This video looks at both the horizontal and vertical methods for reading the demand curve, how demand curves shift, and consumer surplus.

A Deeper Look at the Demand Curve

Complement Demand Inferior Good Normal Good

What are inferior goods?

An inferior good is a good or service where your demand goes down when your income goes up, and vice versa.

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What are inferior goods?

An inferior good is a good or service where your demand goes down when your income goes up, and vice versa.

What are Inferior Goods?

Demand Inferior Good Substitute

Related Resources

Demand

Normal Good

Inferior Good

Complement

Demand Schedule

Substitute

The Demand Curve Shifts

How do increases or decreases in demand affect the demand curve? An increase in demand means an increase in the quantity demanded at every price.

The Demand Curve Shifts

How do increases or decreases in demand affect the demand curve? An increase in demand means an increase in the quantity demanded at every price.

The Demand Curve Shifts

Complement Demand Demand Schedule Inferior Good Normal Good

A Deeper Look at the Demand Curve

This video looks at both the horizontal and vertical methods for reading the demand curve, how demand curves shift, and consumer surplus.

A Deeper Look at the Demand Curve

This video looks at both the horizontal and vertical methods for reading the demand curve, how demand curves shift, and consumer surplus.

A Deeper Look at the Demand Curve

Complement Demand Inferior Good Normal Good

Equilibrium | Paul Solman

A brief video on economic equilibrium, presented by Paul Solman.

Equilibrium | Paul Solman

A brief video on economic equilibrium, presented by Paul Solman.

Paul Solman presents this video on equilibrium prices.

Equilibrium

Demand Equilibrium Supply

Exploring Equilibrium

In this video, we’ll review equilibrium in the adjustment process, showing that the equilibrium price is the only stable price. Then we’ll take a look at equilibrium quantity, where quantity demanded is equal to quantity supplied, and how this plays out in a free market economy that seeks to maximize gains from trade.

Exploring Equilibrium

Demand Equilibrium Equilibrium Price Supply

Deadweight Loss of Christmas

A video on deadweight loss and Christmas.

Deadweight Loss of Christmas

A video on deadweight loss and Christmas.

Deadweight Loss of Christmas

Deadweight Loss Demand Efficiency Supply

Why Pineapples Used to Cost $8,000

Cost Demand Quantity Supplied Supply

What are inferior goods?

An inferior good is a good or service where your demand goes down when your income goes up, and vice versa.

What are inferior goods?

An inferior good is a good or service where your demand goes down when your income goes up, and vice versa.

What are Inferior Goods?

Demand Inferior Good Substitute

Demand, Supply and the Market

A lesson plan on demand, supply, and the market.

Demand, Supply and the Market

A lesson plan on demand, supply, and the market.

This lesson focuses on suppliers and demanders, the participants in markets; how their behavior changes in response to incentives; and how their interaction generates the prices that allocate resources in the economy. Learning about the reaction of demanders and suppliers to price, and the impact of non-price conditions (the determinants of demand and supply) creates a foundation for understanding the dynamism of markets. Examining the interaction of consumers and producers as they respond to market conditions also generates an appreciation for the role of prices in transmitting information that coordinates the economic response to scarcity. The dynamics of the market, a vital part of students’ understanding of economics, may be explained with tables and narrative, or with graphs, or both – whatever is best suited to individual learning styles.

Demand Supply Supply Schedule

Classroom Activity to Accompany the Supply and Demand Infographic

A classroom activity designed by the Federal Reserve Bank of Atlanta.

Classroom Activity to Accompany the Supply and Demand Infographic

A classroom activity designed by the Federal Reserve Bank of Atlanta.

The concept of supply and demand is often considered the heart and soul of economics. It is the foundation for much of what is studied in the field, and understanding how supply and demand affect the economy can help us to recognize economics everywhere in our daily lives. (The British classical economist J.R. McCulloch is attributed with the famous saying that you can make a parrot an economist if you only teach it to say "supply and demand.") The supply and demand infographic highlights basic concepts such as the laws of supply and demand, changes in demand and supply versus changes in the quantity demanded and the quantity supplied, the determinants of demand and supply, and market equilibrium.

Demand Equilibrium Supply

Episode 987: The Race To Make Ventilators | Planet Money

Today on the show: ventilators — the supply and demand problem of the COVID pandemic.

Episode 987: The Race To Make Ventilators | Planet Money

Today on the show: ventilators — the supply and demand problem of the COVID pandemic.

Demand Quantity Demanded Quantity Supplied Supply

Episode 993: Negative Oil | Planet Money

What just happened to the price of oil, and what does it tell us about the world?

Episode 993: Negative Oil | Planet Money

What just happened to the price of oil, and what does it tell us about the world?

Demand Equilibrium Price

NewOn Demand | The Indicator

Before coronavirus hit, most of the U.S. GDP was driven by consumer demand for goods and services. And American demand for stuff drove growth all around the world.

On Demand | The Indicator

Before coronavirus hit, most of the U.S. GDP was driven by consumer demand for goods and services. And American demand for stuff drove growth all around the world.

Demand

NewFamous Economics Experiment Reproduced Thousands of Times

Caltech economists put supply and demand experiment from 1960s to the test

Famous Economics Experiment Reproduced Thousands of Times

Caltech economists put supply and demand experiment from 1960s to the test

Demand Spontaneous Order Supply

NewEcon Practice: Supply and Demand

This tool from Marginal Revolution University will ask students 10 questions about whether an event causes a shift in the demand curve or a shift in the supply curve. This tool is perfect for learning supply and demand, or for reviewing if you've already covered the topic!