Price-takers

A person or company that has no control to dictate prices for a good or service. A price-taking firm can only decide how much of a good to supply to the market at the going price. 

The Monopoly Markup

Ever wonder why pharmaceuticals are so expensive? In this video, we show how low elasticity of demand results in monopoly markups

The Costs and Benefits of Monopoly

In this video, we explore the costs and benefits of monopolies. We cover how monopolies and patents breed deadweight loss, market inefficiencies, and corruption.

Maximizing Profit Under Monopoly

AIDS has killed more than 36 million people worldwide. There are drugs available to treat AIDS, but the price of one pill is incredibly high in the U.S. — coming in at 25 times higher than its cost. Why is that?

A Price Is a Signal Wrapped Up In An Incentive

In this video, we show how the price system allows for people with dispersed knowledge and information about rose production to coordinate global economic activity.

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