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Principal

The person or entity who hires an agent to make decision on their behalf. 

No Brown M&M's: What Van Halen's Insane Contract Clause Teaches Entrepreneurs

At first glance it appears to be a crowning symbol of obnoxious rock star excess, yet a closer look reveals a deeper story about how a band used a tiny candy to alert them to major problems.

NewPrincipal–Agent Problems and Industry Structure

Principal–agent problems are the result of delegation. Principals want agents to do something for them. The problem arises when the agent doesn't do what the principal wants. This video looks at how industry structure can be used to ensure that agents do what the principal desires.

Principal–Agent Problems and Franchise Value

This video explains principle–agent problems and how they're affected by franchise value.

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