It can often be difficult to come up with new ideas when you're trying to develop or improve a product or service. This is where creative brainstorming techniques like SCAMPER can help
It can often be difficult to come up with new ideas when you're trying to develop or improve a product or service.
This is where creative brainstorming techniques like SCAMPER can help. This tool helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones.
We'll look at SCAMPER in this article and infographic
How Sony's Betamax lost to JVC's VHS Cassette Recorder
This video demonstrates how a good idea can still lose out in the marketplace.
In 1976 Sony introduced the Betamax video cassette recorder. It catalyzed the "on demand" of today by allowing users to record television shows, and the machine ignited the first "new media" intellectual property battles. In only a decade this revolutionary machine disappeared, beaten by JVS's version of the cassette recorder. This video tells the story of why Betamax failed. This is one of three videos in a series on marketplace failures of technological objects.
We make so much plastic these days that it takes about eight percent of oil production. And despite its image problem, plastic production is set to double in the next 20 years. A couple of decades after Leo Baekeland invented the first fully synthetic plastic - Bakelite - plastics were pouring out of labs around the world.